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Emily Thompson

Head of Content

Emily Thompson

With NewCasinoRank since March 2020

Emily Thompson leads content and analysis across the CasinoRank network, NewCasinoRank included. For more than ten years she has reviewed online casinos with a simple approach: look closely, understand how things work and explain them clearly. She prefers steady, careful evaluation to dramatic conclusions. Outside work she enjoys hiking, non-fiction, photography and poker.

Editorial standardsIndustry analysisReview methodology
Guides and pages
54
Category pages
19

Experience and education

Emily's background

Experience

  1. CasinoRank
    • Head of Content and Senior Industry Analyst January 2022 – present
    • Senior Industry Analyst March 2020 – December 2021
  2. Independent (freelance)
    • iGaming Analyst and Platform Reviewer June 2017 – February 2020
  3. Digital media publishing agency, Sydney
    • Content Researcher and Editorial Writer April 2015 – May 2017
    • Junior Editorial Associate September 2013 – March 2015

Education

  1. Master of Media Practice
    • University of Sydney 2014 – 2016
  2. Bachelor of Arts in Journalism
    • University of Sydney 2010 – 2013

Emily in figures

10+ years in the industry
800+ online casinos evaluated
500+ articles published

As stated in the author's profile.

How Emily works

How Emily sets the standard

Emily separates research from opinion: verified facts first, conclusions only from what those facts show. She sets the review method used across the network and checks that pages follow it.

Her test for a good review is whether a reader finishes it understanding both the strengths and the trade-offs of a casino.

If readers are going to rely on our work, it has to deserve that trust.
Emily Thompson

What they check

  • Facts traced to a source
  • Risks and limitations stated plainly
  • Same method on every site in the network
  • Corrections made when errors are found

On this site

Emily's pages on NewCasinoRank

Pages on NewCasinoRank that Emily wrote or checked, newest first.

Guides and pages 54

Show all 54

Questions for Emily

How do you stay objective?

By separating research from opinion. Verified information comes first; conclusions follow from it.

What do you value most in content?

Clarity. If something is clear, it has usually been thought through.

Do you play casino games yourself?

Yes, mostly poker. I like games that reward patience and discipline.

What makes a review reliable?

It informs rather than impresses: it explains terms, risks and limits, not only the benefits.

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